The only thing you got in this world is what can you sell.

And the funny thing is, you’re a salesman, and you don`t know it.

Arthur Miller
Death of a salesman

Most of us  spend a considerable amount of our time trying to get people to exchange a form of resource, like money.

Which up until a few years ago was tied to the value of gold.
Now days, a digital deposit of money actually represents “Fiat money”in which money is a storage medium for purchasing power and a substitute for barter.
Money is intrinsically useless and is used only as a medium of exchange.
But the fiat money is endorsed by the government.

But  I digress.
Todays blog post is about our intrinsic sales like actions which are day to day, and don’t always result in a payment directly.
Some examples would  be trying to change seats in a plane, get strangers to read our articles , smiling to get someone`s attention, crying to get a response,doctors selling their patients on the benefits of their medication, lawyers selling juries on their verdict and teachers selling their students on the value of attention and study.
We are all involved in some form of sales.
I know that sounds dreadful, but please bear me out.
Two of the fastest growing “sales” fields globally are now educational services and health care.

And Ample property services is in the business of educating people about the benefits of using their capital in the wisest ways possible.
We believe the safest way to become wealthier is by strategic property investments Australia wide.
So essentially, in the initial phases, Ample Property Services are selling our potential clients on the benefits, by providing information and strategies, but no physical product.
People can do what they like with the principles and methods we show them.
But only if they proceed with our advice, and like the way we present it, does this now turn to what would be classically called a sales job.
Lets look at the US Gallop tracking polls typically sampling about one thousand people since it would approximate results here in Australia.

The two main findings are:
1/People are now spending about 40 percent of their time at work engaged on non-sales selling-persuading,influencing, and convincing others in ways that do not involve anyone making a purchase.
Across a range of professions, we are devoting roughly twenty four minutes of every hour to moving others.
2/People consider this aspect of their work crucial to their professional success-even in excess of the considerable amount of time they devote to it.
Source-D.H.Pink-Gallop Poll Responses-What Do You Do At Work

The graph below shows clearly the importance of Non-Sales selling as well as time devoted to this process everyday.

And to flip this whole theme on its head(sort of) there are even companies now that are very successful that have products, but essentially no sales force.
Atlasssian, the company created in Australia by Mike Cannon-Brookes and Scott Farquhar has over 1200 customers in 53 countries ranging from Microsoft to Air New Zealand and they gross over one hundred million a year,without a single salesperson.
Cannon-Brooke’s has stated “we have no sales people because in a weird way, everyone is a salesperson”.

Can you see a trend happening here ?
Now that you know the truth, that we all are selling something.

But the general public`s perceptions of anyone involved in “traditional” sales is often of deceptive, pushy, aggressive, slick or even annoying people.
Which leads me to the final part of this post.
“The Market for Lemons: Quality Uncertainty and the Market Mechanism” source is a 1970 paper by the economist George Akerlof which examines how the quality of goods traded in a market can degrade in the presence of information asymmetry between buyers and sellers, leaving only “lemons” behind.

Translated, this means that its assumed that both parties are fully informed actors making rational decisions.
But Akerlof was pointing out, using the analogy of buying old cars, that this is not the case.
And that the seller often(we would hope) knew more about the product than the possible buyer.
The consequences of this was hypothetically claimed to reduce the price/quality of many products since the sellers of cheaper and lousier products would flood the market, with poor products and make customers extremely wary.
But now days, due to technological advances, like “the google” hat tip “The Internship” there is some form of information parity between customers and sellers.
And in our industry, this is no different.
But there is a case of “information overload” as well.
At the end of the day, if people want to become wealthier in the long run from property investments, they must find organisations that can succinctly summarise data, and have a array of specialists ready to help you make important decisions.

Ample Property Solutions can do all this.
But it requires you, the customer to take action now and proceed.
Why not come to our next seminar in Sydney -Leichhardt – July 27th Wednesday- 2016
In the Evening ! Book HERE